![]() ![]() The knowledge gap that the present study aims to fulfil is twofold. Here, the term “service logic” covers the basic principles of the contemporary business logics: service-dominant logic (SDL), service logic, and customer-dominant logic (CDL). It offers a framework for developing new marketing strategies, as well as documenting existing ones.This study develops further one of the most popular business model frameworks, the business model canvas, into a Service Logic Business Model Canvas to better take into account service logic principles. The Digital Marketing Canvas provides a visual representation of the elements that make up a digital marketing strategy. Where the Business Model Canvas can help with the former, the Digital Marketing Canvas focuses on the latter. Setting up or mapping your business is one thing, creating an efficient marketing strategy another. Without insight into your USP, it is impossible to convey the right message. ![]() A good understanding of your own company and your USPs are the starting point for marketing in a cost-effective way. It allows you to get a picture of your activities and your earnings model in a quick and convenient way. The business model canvas is a guideline for putting your business model on paper. What are your biggest costs and which are essential to make your business model work? Which resources and core activities are the most costly? Which costs are fixed, such as the rent of your shops, warehouses, office buildings… and which are variable? Conclusion ![]() Who are your key partners? Which partnerships are essential to make or co-create our offer? Which partners are crucial to be even more successful in the short and long term? 9. Which departments in your enterprise are responsible for which actions? 8. In other words, these are the actions you take to maintain your customer relationships, to work with your partners. The most important activities you need to do as a company in order for your model to work. Which do you need to create added value? To reach your market? To maintain customer relationships? 7. Key resourcesĪ description of all the resources and people you need to meet the needs of your customer. Read our ultimate guide to the digital world 6. How do we earn our money now, through which sources of income? How can we develop additional sources of income in the future? How are customers (groups) kept informed of our offer? What image do you want to project through those channels? How can they purchase your products or services? 5. These are the marketing and distribution channels. Which is the right and most profitable way for each segment? 4. And how they want you to communicate with them. In this section, you indicate how you communicate with your different customer segments. What problems do you help solve with your product or service? 3. This is the reason why someone would choose you over a competitor. The value proposition describes what added value your product or service offers to consumers. This is where your UPS (Unique Selling Proposition) comes in. Who are your customers? What are their needs, wishes, problems, specific purchasing behaviour? 2. ![]() Here you describe which specific target audiences you want to reach. This allows you to quickly respond to the needs of the market and stay ahead of the competition.ĭownload the template The 9 components of the business model canvas 1. Once you know what the 9 components stand for, you can constantly adapt your business model. The 9 components of the Business Model Canvas help you to map all this in a transparent and well-organised way. What is the Business Model Canvas?Ī business model describes the way in which an organisation creates, delivers and retains value. If you are looking for a canvas that works as a framework for developing marketing strategies, we refer you to our article about the Digital Marketing Canvas. In our ultimate guide to the digital world, we talk you through the three key factors: content, website and online marketing. If you’re starting a new business, you might be interested in reading about how to settle yourself into the digital world. But what exactly is the Business Model Canvas? And what are the 9 building blocks of the Business Model Canvas? We explain in plain language what you need to know. It can be used both to set up a new business and to clearly map out your existing business. The Business Model Canvas is an important and useful tool when you start thinking about the business plan of your company. ![]()
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